Rotobrush International Implements Intuitive

Reporting Dashboard Powered by QlikView Delivers Unprecedented Visibility into Sales, Bookings, Shipments and Revenue Recognition

Indianapolis, IN (April 29, 2009) –

Consona Corporation (Consona), a worldwide leader in providing customer relationship management (CRM) and enterprise resource planning (ERP) software and services for companies of all sizes, today announced that Rotobrush International, a leader in providing businesses and entrepreneurs with unique opportunities in integrated indoor air quality and energy efficiency services and products, recently added the Intuitive Executive Dashboard based on QlikView, the award-winning business intelligence software from QlikTech. The addition of the Intuitive Executive Dashboard followed the company’s recent implementation of Intuitive, a Consona ERP solution, used to integrate previously disparate business systems and more accurately track customers throughout the sales cycle.

“Being able to look at the system and get immediate numbers is very valuable to us,” said David Raucher, CIO of Rotobrush. “We can get information without having to run a report or check the sales manager’s white board. It’s a place where we can go to see new sales and what’s been shipped out. Same goes for our sales team–a report on the dashboard tells us where each rep is in the process.”

The reporting dashboard was based on QlikView to enable faster and more informed decisions by delivering business answers to users, on screen, without having to wait around for reports. With QlikView, Rotobrush now has instant access to visually rich, interactive dashboards that take just minutes to learn and can be easily modified.

Prior to the dashboard implementation, Rotobrush was unable to track the lifecycle of a customer from marketing lead through paying customer. QlikView tied together data from different parts of the ERP application to give a complete picture of the sales cycle. This gave Rotobrush new insight into how effective their sales process was at any point in the cycle.

“In my role as CIO, I have found Consona to be an outstanding business partner. Not only that, but the software is excellent, the programmers are top-notch, and tech support is solid. These factors instill a great deal of confidence in us as we embark on this project,” said Raucher. “I firmly believe that when you choose a major technology solution like Intuitive ERP, you are buying into a process, not just a product. The vendor and customer must work together as long-term partners for that software to be successful, and Consona has proven to be a perfect choice for Rotobrush.”

Rotobrush selected the Intuitive ERP solution in order to meet its immediate technology goals to improve internal systems through integration and customization, granting access to important business information and gaining flexibility. Throughout this initiative, Consona will act as a partner with Rotobrush to enable its long-term strategy to sustain and diversify business as improved efficiency and customer satisfaction translate into increased sales and a more diverse customer base. Since choosing Intuitive ERP, Rotobrush has gone live with the solution on all systems, and is beginning to enjoy greater employee efficiency, decreased paperwork, more accurate ordering, and the inclusion of previously disparate segments in the holistic business view, thanks to several customized aspects of the installation.

“We’re pleased Rotobrush has implemented Intuitive ERP as its all-around business solution, and we’re committed to the company’s goal of building a solid foundation for the business to grow and diversify,” said Scott Malia, general manager of Consona ERP. “Now that their Intuitive ERP installation has gone live, we’re looking forward to continually fine-tuning the solution as Rotobrush’s chosen technology partner.”

About Consona Corporation
Consona Corporation is a worldwide leader in providing customer relationship management (CRM) and enterprise resource planning (ERP) software and services for companies of all sizes. Consona is dedicated to becoming a valued business partner by helping each and every customer continuously improve business processes over time. Toward this mission, Consona invests in the people, processes, technology and tools needed to provide its customers with a unique combination of customer care; product fit; a broad range of consulting, IT and business services; and industry expertise. Consona serves more than 4,500 customers worldwide and across a variety of industries, including manufacturing, distribution, financial services, health care, high tech, and local government. Battery Ventures and Thoma Bravo jointly own Consona. For further information, visit, e-mail, or call (888) 8 CONSONA.

About Rotobrush
Rotobrush® International LLC, based in the Dallas-Fort Worth area, is a leader in providing businesses and entrepreneurs with unique opportunities in integrated indoor air quality and energy efficiency services and products. Rotobrush commits to customers’ success by supporting opportunities with world-class training, marketing, and business support. Rotobrush experts assess and identify the right package for each customer’s needs. Advanced equipment plus training and world-class support provide a one-stop shop for launching an air duct cleaning business. Rotobrush has more than 20 years of experience, domestically and internationally. For more information, please visit or call (800) 535-3878.

About QlikTech
QlikTech is the Business Answers company. Its flagship product, QlikView, enables organizations of all sizes to unlock the value of their data to make better decisions that improve business results. Unlike traditional BI solutions, QlikView delivers immediate value with payback measured in days or weeks rather than months, years, or not at all. Through QlikView’s disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction. QlikTech is the only company in this market that offers a 30-day money-back guarantee. QlikTech grew by 50% in 2008 and has more than 11,000 customers in 95 countries and over 875 partners worldwide. For more information, please visit

Mitch Briggs
Consona Corporation
Direct: (317) 249-1620
Mobile: (317) 829-4210
mitch.briggs @

Source: Consona