Top 2012 ERP Predictions
2011 ERP Highlights
ERP technology in 2011 expanded, especially in social media and cloud solutions. Being an eventful year, vendors in 2011 continued to consolidate, and larger ERP enterprises technologies continued to evolve. In fact, it is probably safe to say that the two big winners this year were cloud ERP and social ERP collaboration. Both have gained credible reputations as a way to efficiently brand and maintain the dynamic and evolving nature of the ERP market.
Trends that will to continue in 2012
Consolidations Will Continue. Earlier this year Infor acquired Lawson. This is just the start of major ERP acquisitions, a trend likely continue through next year. Despite steady global economic uncertainty, merger and acquisitions activity is still business as usual for ERP vendors.
CRM + Social Media = BFFs. Social media and ERP make good financial sense. Not only is social media being taken seriously as a proper business tool, such as implementing Google+, but social media is now synonymous with brand development, marketing and damage-control PR. Extremely useful tools, especially when engaging in conversation with customers. Salesforce acquired Radian6, which develops B2C needs on a different level, effectively allowing companies to participate in consumer conversations on the social web. 2012 will see a bigger convergence of CRM and social media, much to the delight of software developers. The integration of the â€œenterpriseâ€ side of CRM and social side — Twitter, Facebook, and LinkedIn — will better allow organizations to maintain internal customer relationship functions.
SaaS Absorbing Smaller Pieces of ERP. Software-as-a-Service (SaaS) vendors like Salesforce, NetSuite, WorkDay have all poached customers from traditional ERP vendors over the last few years. However in 2012 the previously aforementioned SaaS vendors may allow companies to roll-out enterprise technology focusing on one, or a handful, of specific functions like CRM or supply chain.
Cloud Computing Continues to Rise. Over the course of 2011, cloud solutions has grown exponentially. The cloud is far from perfect, but the technology is beneficial for SMB and larger enterprises. In 2012, demand for cloud accounting and ERP solutions will gain steam, especially in marketing automation, business intelligence, and desktop virtualization. Cloud computing is becoming more and more compelling in part because companies see immediate benefits of reduced capital costs, real-time collaboration and increased visibility.
These are just a few trends for the 2012 ERP industry. Overall, last year was a good year, despite economic setbacks. There are positive ERP solutions on the horizon for the 2012 year.