SAP attracts SMBs with Business ByDesign 2.5 redesign

SAP today announced the availability of Business ByDesign feature pack 2.5, as well as three new predefined starter packages. BusinessByDesign is an on-demand business management suite. The feature pack is now available in China, France, Germany, India, Great Britain, and the United States.

The new update includes additions such as real-time in-memory analytics, mobile device support, and a customizable user interface. On-demand deployment has also been made easier.

As listed in SAP’s public release, The BusinessByDesign starter packages are:

Customer relationship management (CRM) start package – The CRM starter package provides customers with best business practices for sales force automation (SFA), enabling them to efficiently generate leads, manage all stages of the sales process and close deals, while laying the foundation to expand to the entire order-to-cash process. The CRM starter package can be implemented in approximately three weeks at a fixed implementation price of $13,500 (EUR 9,900) and a special subscription price of $89 (EUR 79) per user.

Enterprise resource planning (ERP) starter package – The ERP starter package provides customers that have outgrown accounting-only systems with the integrated financials, accounting and analytics capabilities needed to manage the next stage of growth.. The package can be implemented in approximately six weeks or less and is available at a fixed implementation price of $37,500 (EUR 24,900) and the usual subscription price of $149 (EUR 133) per user.

Professional service provider (PSP) starter package – The PSP starter package is designed to give small businesses and midsize professional services firms affordable access to the world-class business process management capabilities they need to not only manage their businesses end to end, but also to level the playing field against well-capitalized competitors. Designed to go live in approximately eight weeks, the PSP starter package is available for a fixed implementation price of $45,000 (EUR 34,900) and the usual subscription price of $149 (EUR 133) per user.

SAP intends on attracting SMEs with these new product additions (starter packages are available for as few as 10 users). However, the listed prices, especially for the ERP and PSP packages, look too hefty for businesses that tiny.

“With the general availability of feature pack 2.5 we have achieved a major milestone,” says Peter Lorenz, executive vice president at SAP. “By providing this new release, we deliver substantial innovation to support our customers’ business needs today and tomorrow. The on-demand services for SAP Business ByDesign are operated on the most modern cloud infrastructure and allow for true volume business. We also expect the new starter packages to enable our customers to quickly adopt the services and realize immediate results on their path to an integrated on-demand suite.”

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